First impressions do matter, especially when potential customers are visiting your website. Your prospective customers will make assumptions about your business and the quality of your services and products at the first glance of your website.
If your website is unattractive or difficult to navigate, your potential customers will most likely leave your website immediately and look for something better.
So what factors do your visitors evaluate on your website to decide whether or not it’s worth their time? It’s time to answer these questions.
Does Your Website Need a Redesign?
Many business owners treat their website with a set and forget mentality. They have a web designer build their website and then leave it as is. This is ill-advised and will hurt the business in the long run.
All websites need continuous improvement. If you surf through your website for a few minutes and discover that you’re looking at old and outdated content and graphics, it’s really time to redesign your website.
Making Your Website Your Priority
It’s not enough to just have some random information and a few contact phone numbers on your website. To stay ahead of your competition you need to pull your customers in with an interesting website design and relevant content.
This will not only attract the first-timers, but also make them repeat visitors.
Website Redesign Checklist
It’s time for the checklist. This will help you evaluate and then decide if it’s time to redesign your website. I’ve started at the top with the most important points first.
Is Your Website Mobile Friendly?
If your website isn’t responsive, it’s time to redesign it right away. There is no getting around it. Read more about why having a mobile friendly website is so important here. You can test to see if your website is mobile friendly using Google’s mobile friendly test.
Is Your Website Design Clean and Simple?
Just as with fashion, web design follow certain trends. If your website looks like it’s made in 1998, or even 2005, it’s time for a redesign of your website. Read more about some web design trends.
Is Your Website Fast?
Website load speed is extremely important. Google penalize slow websites, and extensive research has shown that users will leave slow websites before they even load. Check out our infographic on why a fast website is so important.
Is Your Website Easy To Navigate?
The user experience is important. If your website has a complicated navigation visitors might give up before they find the relevant content. A well thought-out navigation is a must.
Is Your Website SEO Friendly?
If you want prospective clients to visit your website they must find it first. If search engines like Google can’t read your website properly you have a serious problem on your hands, and need to redesign and upgrade your website.
Is Your Website Consistent With Your Business Goals?
It’s important to market your business online in a consistent and clear way. You want the visitor to instantly understand what you’re all about. A well designed website will help you convey your message in an effective way.
If you answered NO to some of these questions it’s highly recommended that you immediately consider redesigning your website.
We Can Help
Once you are aware that your website requires a redesign, you need to do some research.
Many web design companies overprice their services, and many use old technologies to build websites. This makes it difficult for you to update your own website; in many cases you will need to hire the same overpriced web designer when you want something changed.
We do things a bit different here at Vato Design. We have tailored our web design solutions to the small and medium business market. Because of this you always get low prices for a high quality service.
Updating your own website and changing content is as easy as editing a document in Word. We only use the latest technologies, such as HTML 5, CSS 3 and WordPress. Our support is worth a mention as well; we provide free extended support to all clients for two years.Get A Free Quote Today